Apple Makes Wireless Carriers Take Notice
Among the deluge of information from Apple’s (NASDAQ: AAPL) recent product announcements, it would be easy for investors to miss the implications of the company’s iPhone Upgrade Program. With new iPhones, a bigger iPad, reduced iCloud pricing, and more, it’s easy to ignore an offering that was barely mentioned. That being said, Apple might have just turned wireless carrier’s equipment plans on their ear.
10 Million Reasons to Think This is Important
If Apple’s iPhone Upgrade Program is going to be worth it to consumers, there is one big question that needs to be answered. Do iPhone owners want warranty coverage for their devices? A quick search on Google for “Apple iPhone repair” turns up well over 10 million results. Since the Upgrade Program includes AppleCare+, it’s a good bet that Apple believes customers want some type of protection for their investment.
T-Mobile (NYSE: TMUS) is...